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Dubberly Design Office
2501 Harrison Street, No. 7
San Francisco, CA 94110 -
415 648 9799 phone
415 648 9899 fax
Mar 14, 2005
Validus designs software systems for hospitals to incorporate Computerized Physician Order Entry (CPOE) into their hospital-wide information system networks. Validus’ product is aimed at optimizing aspects of hospital workflow around in-patient order entry. A primary product focus is to make physicians more effective by providing them with ubiquitous, intuitive, and efficient access to the order-entry […]
Jul 28, 2004
*Written for CIO Insight Magazine magazine by Hugh Dubberly.* Industrial age companies increased efficiency through mass production. They also used the tools of mass production to talk to their customers, sending the same message to as many people as possible. But mass communication isn’t uniformly efficient. As John Wanamaker quipped, “I know half of my […]
Jul 28, 2004
Increasingly, organizations are focusing on understanding their customers to increase customer satisfaction and to maximize lifetime customer value. Insights gleaned from observing customers can drive product improvement, loyalty, word-of-mouth referrals and cross- and upselling.
Jun 7, 2004
We worked with Nimblefish to completely redesign their Individual product, a software-based direct marketing application that enables configuration and delivery of highly personalized printed direct marketing material or HTML email, both integrated with a unique web response page.
Aug 2, 2003
Created in collaboration with Paul Devine. The domain name system stores and associates many types of information with domain names, but more importantly, associates domain names (computer hostnames) to IP addresses. DNS is a system vital to the smooth operation of the Internet. The goal of this diagram is to explain what DNS is, how […]
Jul 29, 2003
*Created in collaboration with Audrey Crane.* For many years, Stanford University Cardiac Rehabilitation Program (SCRP) has conducted research on ways to change the behavior of patients who have had heart attacks. Their research is aimed at reducing the risk of a patient having another heart attack. Educating patients and their families is a key component […]
Feb 14, 2003
*Created in collaboration with Audrey Crane, Jim Faris, and Harry Saddler.* This diagram explains Java by placing it in the context of related concepts and examples, and by defining its major components and other connections between them.
Dec 15, 2002
We collaborated with Michael Geoghegan, Paul Pangaro, and Peter Esmonde to produce a booklet for Sun about leadership and language. Below are a few interior spreads. You can also [download a PDF][1] of the entire booklet. [1]: https://www.dubberly.com/wp-content/uploads/2008/06/littlegreybook.pdf “Notes on the Role of Leadership and Language”
Oct 29, 2001
We collaborated with Nathan Felde and David Small to develop an interface to a corporate knowledge management system for Orange (the wireless unit of French Telecom.) We helped Orange define the scope of the data and then studied ways to visualize it. We then worked with David Small to design and code a working interface.
Oct 9, 2001
The original Palm handheld computing device was conceived as a satellite to a single desktop computer. Since that time, the “computing environment” has been transformed. What was a one-to-one relationship is now a many-to-many relationship.