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Dubberly Design Office
2501 Harrison Street, No. 7
San Francisco, CA 94110 -
415 648 9799 phone
415 648 9899 fax
Apr 21, 2011
Apr 21, 2011
Mar 25, 2011
Interview with Hugh Dubberly —– A design innovator argues that design learning is a prerequisite for design thinking. **You have said that design is stuck. What do you mean?** Design practice does not learn. As a profession, we don’t even know how to learn.
Mar 4, 2011
Designed by Thomas Gaskin.Creative direction by Hugh Dubberly.Algorithms by Patrick Kessler.Patent belongs to William Drenttel + Jessica Helfand. This poster illustrates a change in design practice. Computation-based design—that is, the use of algorithms to compute options—is becoming more practical and more common. Design tools are becoming more computation-based; designers are working more closely with programmers; […]
Feb 1, 2011
Written for Interactions magazine by Shelley Evenson and Hugh Dubberly. Design Designers often speak of design as a process. Typically, design thinking leads to design making, which leads to artifacts. Yet the design process also leads to something more—to new knowledge. Thus, we might characterize designing as a form of learning. Curiously, the converse is […]
Nov 1, 2010
*Written for Interactions magazine by Shelley Evenson, Justin Rheinfrank and Hugh Dubberly.* *Editor’s Note: * *After a long career in systems engineering and design, John Rheinfrank died on July 4, 2004. * *John’s Ph.D. dissertation explored what he called “organic systems theory,” or what’s now called “complex adaptive systems”—bridging multiple disciplines and theoretical frames (e.g., […]
Sep 1, 2010
Models of the process of design are relatively common. (I have found about 150 such models, many of which are presented in How Do You Design?) Each describes a sequence of steps required to design something—or at least the steps that designers report or recommend taking. Models of the process of design are common because […]
Aug 18, 2010
Aug 9, 2010
Aug 9, 2010